OUR TEAM
Trailblazer Patch Club is built by leaders across children’s media, technology, and consumer platforms.
Leadership & Team
The team brings experience from organizations including JPMorgan Chase, McDonald’s, Disney+, The Magic School Bus, and more. With a focus on building products that reach and engage large audiences. Our platform development partner, Seamgen, builds digital products for brands including Mattel, Coca-Cola, and the San Diego Zoo.
Tatiana Vidal
Founder & CEO
Bilingual children's media and educational technology leader with a Master's in Educational Communication & Technology from NYU. Former Creative Director of DE-KIDS Magazine in partnership with Grupo Reforma and founder of Kinitros, a cross-border marketing agency later acquired. Creator of the Behavior-First Emotional Fluency System and architect of Trailblazer's content, learning, and engagement model.
Ali Marano
FRACTIONAL COO
Founder & CEO of Alchemy Collectiv. Operator and growth strategist with experience building large-scale business and social impact initiatives across the corporate and nonprofit sectors. Former Managing Director at JPMorgan Chase, where she founded Tech for Social Good. As Fractional COO of Trailblazer Patch Club, she supports system strategy, organizational development, and growth.
Marina CUESTA
BRAND & PARTNERSHIPS
Award-winning Executive Creative Director with 20+ years leading global campaigns for McDonald’s, Apple, and Frito-Lay. Mentor at Cannes Lions and the New York Festivals. Leads brand strategy, integrated campaigns, and global partnerships.
SERGIO LOPEZ GUERRERO
CAPITAL STRATEGY ADVISOR
CFA charterholder and former KPMG and Deloitte advisor. Leads financial modeling, valuation, and investor-facing strategy and capital planning for TPC, delivering capital strategy, scenario planning, and financial model execution.
MARIA VALDES
STRATEGIC ADVISOR
Advertising specialist with 12+ years across tourism and media, including SeaWorld and San Diego Tourism Authority. Leads ad operations, campaign execution, and performance optimization for TPC, delivering media strategy, trafficking, and ROAS-driven performance.
CHAD MCDONALD
CAPITAL STRATEGY ADVISOR
Former senior business development and strategy executive with leadership experience at Tesla, Huawei, and Gateway. Advises TPC on investor outreach, strategic partnerships, and relationship development. Experienced in corporate strategy, market expansion, revenue acceleration, and executive-level business development.
Join us IN building the category for
real-world emotional learning
A behavior-first emotional fluency system
With a revenue model built on high-value partnerships